After being warmly greeted into Umbria during our day-time detour to Lake Trasimeno, we arrived into Perugia late in the evening when most of the residents of the historic core had already retired for the night. There was no traffic,no people walking around like we had seen in Florence and Venice. The streets were quiet and the roads, much more difficult to maneuver. We had rented a very small compact car, and yet one wrong turn got us stuck between two buildings with no way out. How do these Perugians get around in cars? And more importantly, how the hell did that truck in front of squeeze its way through??
Only a local can truly answer these questions–and if anything, “years of practice” would have to suffice. Amid our frustrated cursing, we were subjected to the kindness of a stranger. An old man just happened to walk by and despite the language barrier, was able to help us out. We eventually checked into our hotel and called it a night. Walking to the hotel, we noticed that the shops were closed and many of the roads were blocked off. It turned out,we had not only chosen the wrong time to get into historic Perugia, but also the wrong day. EuroChocolate, one of the largest chocolate festivals in Europe would be taking place that weekend.
EuroChocolate! I had completely forgotten about this. In my quest to hunt down the season’s first white truffles,I had neglected the very thing that has put Perugia on an international map: chocolate! I’m sure you’ve perused the candy aisle of your major grocery store and have seen Perugina Baci’s. Similar to the golden-wrapped Ferrero Rochers, these little guys are hazelnut praline kisses adorned in silver and blue tin foil. Perugina, established in 1907 is one of the most recognizable Italian brands in the world, and is the major sponsor of EuroChocolate; bringing hundreds of vendors into the region once a year.
To compensate for not being able to attend EuroChocolate this year, we decided to shoot for the next best thing.Thanks to a few recommendations,we made our way to Cioccolateria Augusta. Established in 2000,this small
chocolate shoppe is the ultimate spot for chocolate gelato and truffles.After having worked for Perugina for 25 years, Giordano surely knows a thing or two about high-quality chocolate. Located off the main stretch of retail
shops, nearly directly behind Perugina’s factory and shop, Augusta is a must try. We indulged in the best chocolate-flavored gelatos of our trip and took home some hot cocoa mix at reasonable prices.
For a sweet pick-me up in the afternoon or in lieu of a morning cappuccino, dive into a thick European-style hot chocolate at Sandri. This pasticceria has been serving Perugia continuously since 1860…1860!! We started our mornings at this historic spot on the chic Corso Vannucci and walked right up to the counter. Their hot chocolate is dense so don’t forget to ask for some pana (whipped cream). You order first, indulge at the counter, then pay the nice lady at the antique cash register. Inexpensive, but no less luxurious.
Lastly, if you *must* visit Perugina, you may do so just a few steps away from Sandri. Load up on some gifts for friends and if you’re in the mood, tour their factory. For me though, a stroll through town with gelato from Augusta or a coffee break at Sandri was all I needed.